Roxy vs. Elan Chicas

CHECK OUT

http://snowbroader.eu/2008/02/06/ispobattle-rox…

and give me your words :)

I don’t care about Roxy, but honestly, Elan did not represent their girls stuff, although it’s highest quality! It’s a pity!

Didn’t they? I thougt Lisa and Conny where there? Unfortunately I had to be at the booth where I worked most of the time, therefore, I don’t know what was going on at the elan booth :(((

by the way, wouldn’t expected you to be a big Roxy fan, trollfröken ;)

eh.. everyone ends up rockin’ at the artec booth.. sux u hadda work jas, i’m sure chicas work hard, but elan gear speaks for itself, so the teams get to play even harder!

Girls wearing Roxy read the Cooler Magazin, if you know what I mean ;)

No, seriously, there has happened a lot in a short time with Elan Chicas, taking girls stuff seriousely, good designs and of course great quality caused by experience and knowledge…

Chicas stuff was really well represented at ISPO!! feedback was amazing ! so I don’t know where you get this impression “TRollfroken”? were you there at ISPO? did you see the chcias walls, super cute? everyone was quite impressed by that…like “wao”...!! Lisa and Conny there too.
To compare Roxy vs Elanchicas, why not! Elanchcias is so different anyway than Roxy, visual what Elanchicas want to achieve, target group, are different than Roxy -
Roxy do it well on the girl floor – no doubt – they have their own message, identity and target group –
Elanchias is also good – just different! Personnaly Chicas is super well executed for the visual and representation on consumer level – just go on the website you will be informed www.elanchicas.com. NOt only products performace are amazing, neither Team Riders who ride on, but the identity are very amazing !!

Hmm…well I can’t say who was represented in a better way. But I can say, that Roxy is a company that has some history. It’s been around for girls for some time and also got into their subconscious. Elan chicas is up and coming. It’s growing at the speed of light and also in a different direction. Roxy was cool in the beginning. Now to me it seems it’s too Bimboish. Like…too sweet. Elan chicas has a bit of a girl “sporty” side to it too. It’s not too sweet, but it still respects the feminine side of snowboarding. Which is a nice compromise :)

Lisa had that pretty sweet ad getting air over the old guys in the hottub… even if the ad wasn’t for elan chicas..

and the sticker elan sent me was pretty sweet! i've seen a couple ads for it...